wallydownundy

Melbourne is a perfect one hour flight from Sydney - it’s the most-serviced route of any air segment in the world. With clients in both cities I make the trip often.

One client is a growing and prosperous auto parts manufacturer. They’re new to communications. As they expand into China and America we need to develop their positioning.

It sounds easy, right?

Tell me about yourself. Make it pithy and memorable. Be unique but not hackneyed. Boil it up to a single phrase, then dive down where needed. How is that different to everyone else?

See? So it looks like a taxing day ahead.