wallydownundy

Message Framing

March 19th, 2007 · 4 Comments

Berkley scientist George Lakoff introduced the concept of message framing - when word combinations are so potent they become “hard wired” to our brain and make it impossible to counter.  A recent business trip to the USA had me thinking about these “framed messages” in politics.  Below is the start of a list of these message pairs.  Can anyone add to the list?

  • Patriot Act - How could anyone vote against this one?
  • Healthy Forests - Allows logging in old growth forests
  • Clean Air Act - Decides how much pollution is allowable
  • Partial Birth Abortion - Meant to stop late term abortions
  • Tax Relief - Great way to ensure no one challenges
  • Freedom of Information - A way to get to the heart of all these issues

What else might be added to the list?

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Tags: Public Relations

4 responses so far ↓

  • Kawika Solidum // Mar 20th 2007 at 7:50 am

    Hello Walter,
    I just thought I’d add to your list, as I now have become an avid reader of your blog since your visit to DC… these are obviously US-centric:

    No Child Left Behind Act - the piece of legislation that hinges school funding to performance; who would want to leave a child behind?

    “The Way Forward..” - the phrase used by the White House to describe George Bush’s “new” Iraq policy

  • Walter Jennings // Mar 20th 2007 at 11:24 am

    Great additions - and thanks for reading the blog!

  • Michael Glazer // Mar 21st 2007 at 1:05 am

    Hi Walter,

    While we’re on the topic of USA politics, the term “Death Tax” comes to mind. It doesn’t sound very appealing, does it?

  • Charlie Pownall // Apr 8th 2007 at 10:32 am

    Hi Walter

    Noam Chomsky would add attack-minded Departments of ‘Defense’ in powerful western countries.

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