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Parody Australian Style

March 30th, 2007 · No Comments

I can’t quite explain Australian humour. Words I might use include cynical, deadpan, iconoclastic. You can’t take yourself too seriously in Australia and survive.

Humour permeates all aspects of life. It’s especially prevalent in work. Australians heading to America are advised to leave their sense of humour at the departure lounge. Yanks just don’t get it and are likely to be offended.

Our client Jim Beam recently introduced ads that parody what men may want in a woman. This ad is called “The Girlfriend”.

Whaddyasayhuh?

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Tags: Australia

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Welcome Down Under

Thanks for visiting!

My name is Walter Jennings - I’m an American who migrated to Sydney, then moved on to Hong Kong. Today I counsel on corporate communications issues.

I blog on public relations, adjusting to HongKong, social media - and more.

Blogging allows so much freedom of expression. I believe good communications has to encompass more than just words. There are so many elements to an experience. That's why I love social media - you can fold in opinions, images, video, friendships, experiences and more.

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