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Workshop: Best Practice Social Media

July 12th, 2007 · 2 Comments

Social media is a significant force changing the approach companies are taking to communications. Ground-breaking programs engage citizen-journalists and challenge YouTube enthusiasts. Companies have seen their brands revitalised while others have been tarnished in days by bloggers.

What does it mean for Australia? How will the uptake of social media transform business’ relationships with its key opinion leaders?

Presenting insights from world-best campaigns, Burson-Marsteller is pleased to offer a hands-on workshop on social media. The session features Charlie Pownall, lead digital strategist for Burson-Marsteller Asia Pacific based in Singapore. Also presenting on how this is changing the communications industry is Bill Rylance, Asia Pacific President & CEO. Walter Jennings of

Burson-Marsteller Australia will host.

Melbourne – Tuesday, 14 August
8:30 breakfast for 9:00 am start (ends by 11:00 am)
The Naval & Military Club
27 Little Collins Street

Sydney – Thursday, 16 August
8:30 breakfast for 9:00 am start (ends by 11:00 am)
The American Club
Level 15, 131 Macquarie StreetThere is no charge for these breakfast sessions, however space is limited. Those interested need to register in advance with Georgie

Bridge at Burson-Marsteller (02-9928-1588 or Georgie.Bridge@BM.com).

EDITOR’S NOTE: Forgive the commercialism - I do run a public relations agency and am very passionate on this subject. If the subject is of interest and you’re keen to attend then let me know!

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Tags: Learning to Blog · Social Media

2 responses so far ↓

Brad Swiney // Jul 18th 2007 at 4:08 am

I’m looking forward to the workshop Walter. Ready to roll up my sleeves and tackle the social media phenomenon.
Charlie Pownall // Aug 21st 2007 at 11:39 pm

Walter

Thanks for inviting me down under to speak on social media.

I’m sure you’ll be gald to know that we received some terrific feedback from the sessions, and are now talking with a number of B-M clients and others about how they can use digital alongside more traditional PR and marketing activities.

With social networks really seeming to start to gain widespread use down under, companies and their marketers won’t be far behind and Australian companies are clearly hungry for knowledge in this area.

I’m sorry we never got to meet. Best luck with your new endeavour - perhaps we’ll cross paths one of these days, more likely if you keep talking up social media!

Best

Charlie