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Conference - Day Two: Geeks and Dreamers - How Technology Enables Great Creativity [Kate Swanborg, Dreamworks Animation]

September 17th, 2007 · No Comments

Dreamworks - home of geeks and dreamersThe launch of Pixar’s “Toy Story” changed the market for animation overnight - people who never went to cartoons suddenly became fans of animation.  For DreamWorks it meant a switch from pure animation to a feature film company.  That’s a huge change in the business plan.  Shrek the Third, Jerry Seinfeld’s Bee, Madagascar are examples. 

You mean we’re imaginary?We’re in for a treat with “behind the scenes” on upcoming animation!  Dreamers who envisage the impossible - and the geeks that make it happen. 

Kate provided a wonderful overview of the animation film industry and what has to happen to make a film like “Shrek the Third.”  Good fun - and popcorn was provided.

The details in a shot allow people to suspend their disbelief. 

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Tags: Media Industry

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