wallydownundy

At MySpace we do four things:

• discover culture
• express themselves
• connect
• make a positive impact on the world

Been around 3.5 years and today have 110 million users - today tracks at  1 billion video every month, 45 billion page views every month.

Every MySpace user is a publisher.  “Everyone is famous for 15 people,” said Berman.  One woman has 1 million friends on MySpace - Barrack Obama has 200,000 friends and Cherry Coke after a campaign has 100,000 friends. 

Launching a viral fundraising tool available for politicians and non-profits starting next month. 

We’re entering a world where its a circular world of communications - not one-way, top-down.  This is a richer, inter-connected way to communicate.

Companies and people have used the site strategically.  All Presidential candidates have MySpace sites today - MySpace users watch videos on-line and are much more engaged politically.

The Impact Awards - last year’s winners were The Burrito Project - some kids who went to Ralph’s bought beans and made burritos and brought them to homeless people.  Started in LA and then users saw it and did it in Charlotte.  Then other cities.  This was seen in Damascus, Syria and now there’s a Falafel Project.  The LA kids took the money they won at The Impact Awards and founded a 501(3)-C charitable organisation and are taking their food project global.  Check it out here!

Cherry Coke program has 100,000 people who are loyal to the brand and passionate - they are now ambassadors to the brand. 

Privacy isn’t the big issues for oyunger users, as they willingly put information on MySpace.  Yet employers are looking at these pages and the information remains forever.