wallydownundy

Link Advertising & Viral Media: Send a Monkey

November 7th, 2007 · No Comments

A friend and former colleague sent me a monkey today.  Have you gotten one? Mine wore a tiara and had a sparkler in its hand. 

The Monkey is a customisable postcard you can build off of Career Builder.  It’s a great way to play off their humorous advertising campaign.  (See the long suffering HR Director in this ad - isn’t she wonderful?)

This is a great example of how to link your above the line advertising program with a below the line viral campaign.  I want people to use Career Builder's monkey email (and maybe I'll recall the brand next time I need a good-looking monkey on staff). 

I thought she’d left the company…When you care enough to send the very best…send a monkey. 

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
  • Technorati

Tags: Social Media

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment