My friend Paul Griffin in Brisbane and I are re-working media training to make it more effective. Yes - it is a commodity product. And yes - every PR person and their dog offers a similar course. But we’re trying to make ours super effective for harried professionals. How quickly can we take media fledgelings and have them bravely flying from the nest?
As part of this we’ve been collecting good and bad examples of media interviews. I’d love your contributions if you have any. Paul just sent this one. It must be the worst avoidance technique. But then again, insanity has been a defence plea for decades…
4 responses so far ↓
Milorad Ivovic // Jan 15th 2008 at 11:45 pm
Wow, that’s incredible. The interviewer even gave him a blindingly obvious out by asking simply whether it was good value.
Anyone worth their salary should be able to spot the word value and respond accordingly
“Jesus loves …. we’re confident that the value will be realised in due course … you know Jesus loves you?”
The problem isn’t technique, its sheer stupidity.
Milorad Ivovic // Jan 15th 2008 at 11:46 pm
Correction: not ‘value’ … ‘deal’… same thing.
nazeen // Nov 4th 2009 at 2:22 pm
Hi,
I cant access this interview, the link is broken, can get the new one?
Thanks
N
James Crawford // Mar 1st 2011 at 5:32 am
Here is my post which includes my favourite worst interviews of all time. http://www.jamescrawford.org.uk/worst-media-interview/public-relations
Enjoy.
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