wallydownundy

Day Four of the Olympics and newspapers around the world feature athletes and medal tallies on their covers. Dig a little deeper into the journal and you’ll see soldiers and mortalities. Russia is using the cloak of the Olympic Games to conduct war in neighbouring Georgia.

I’ve advised clients facing a serious crisis - and I understand the relief of a “busy news day”. That means the day your crisis breaks another, larger event occurs that dominates the airwaves and headlines. Your client’s crisis does get reported - but it is buried towards the back of the paper, or later in the radio broadcast.

It is shocking to see Russia using this same strategy to wage war. Yesterday a colleague skimmed the paper and said, “Is there anything else happening in the world (other than the Olympics)?”

There is a war. And it’s raging under the immense cloak of the Olympics.