Today’s front cover of The Australian shows the impact of well-chosen photographs. Today is the first a of the Republican National Convention. Candidate John McCain is featured laughing and smiling with his Vice Presidential pick - Sarah Palin - and her husband Todd.
Immediately below is a photo of evacuees fleeing New Orleans. One man’s luggage is a plastic bag. Yet above are the white, well-fed images of Republicans celebrating.
It shows that public relations people have more than journalists to deal with.
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