wallydownundy

The founder of now-bankrupt Rubicon Holdings continues to blunder in the media. When asked how much he earned, he said “I haven’t added it all up yet” (see today’s The Australian).

Yet investors can quickly tabulate their losses. Rubicon has collapsed in value from$870 million to today’s $15.5 million.

There are recommended ways to handle challenging questions, especially in times of crisis. Mr Fell needs to exress some more empathy for fellow investors - and showcase actions underway to resolve the issue. Finally some perspective on the overall, global economic situation should be offered.

Instead Fell distances himself from audiences - and any sympathy.

I’d strongly recommend in-depth media training immediately. And re-development of the core messages. Until then Gordon Fell is likely to be the media’s whipping boy.