wallydownundy

Samsung is pretty happy. Months ago some PR agency folks were huddled around a conference table trying to figure out how to win the Samsung account. They drank caffeinated beverages, ate seeds or doughnuts or take-away szechuan and had a brainstorm session.

“It’s getting harder to achieve cut-through,” said the media director.

“We need this win,” said the business development guru (her card probably says guru as a title).

So more pressure was applied, more ridiculous ideas were offered and Junior Account Executives began to fear taking a toilet break.

Then - kismet! The Big Idea! The day was saved, the account was won and the client got primetime coverage on the evening news.

Now if the agency could just figure out how to get people to watch the news again. (”I know,” said the media director. “Let’s cut the clip and put it on Yahoo! News and hope it makes the top stories of the day. Bloggers everywhere will populate their sites with our story!)

I feel used…