wallydownundy

Australian Prime Minister Kevin Rudd just landed in Washington, DC according to his Twitter posting 17 minutes ago. He’s on his way to meet Timothy Geithner, USA Treasury Secretary. It’s nice being able to Tweet a head of state to offer suggestions and advice. It almost makes you feel like your voice is being heard.

Just this morning Geithner has a bylined article on page 20 of the Business Section of “The Australian”. Seems the public relations offensive is in high gear.

Thankfully Wall Street and global markets liked Geithner’s presentation yesterday. The indices are up across the board and this looks like a convincing bear market rally. Maybe traders can claw back profits before the markets swoon again.

The Tweets and the bylined article showcase the importance placed on the effective presentation of the US Treasury Secretary. In his first public outing last month, Geithner failed to impress audiences with the details of his plans. Seemed the vaguaries and poorly considered plans left traders with cold feet. That set off a wave of panic selling and demands for Geithner to attend presentation skills training.

The combination of a stronger presentation and global media relations helps ensure global markets that the USA plan will work. There is a constant need for ongoing information. Pleased to see Geithner has lifted his game.