wallydownundy

This week I meet with senior bankers in Sydney to review case studies of best practice in social media. Specifically they were interested in how other financial institutions were making use of Facebook, Twitter, Blogs and other engagement tools.

Thanks to Linked In, I was able to source a wide range of programs. Some are great - the “Change Everything” Forum run by Vancity in Canada is exceptional. Here you sign up with an agreement to change something - be it your hair colour or childhood poverty. You build a supportive community to help facilitate that change.

 Capital One in America also has a great program called Slingshot. This is a network of small business owners and consumers. It allows consumers to shop local and support small businesses.

On Twitter my favourite is ING Direct. They have an irreverent, fresh tone that’s still aligned with their business:

 We hear lingerie mannequins don’t qualify you for the Car Pool Lane. Anyone care to share some money & time saving transportation tips? (Source: ING Direct)

In the end I had to parse the numerous case studies and focus on the best. I am looking forward to presenting this tomorrow afternoon. Any input in advance would be most gratefully received!

Check it out on Slide Share.