wallydownundy

This morning I presented at a Dow Jones seminar here in Sydney at the up-market Hilton Hotel. Apparently they host a series of forums across Asia Pacific, and this was the first social media event in Australia this year. A similar event had been held in Singapore a few weeks back.

The audience of 150 people were predominantly from the client side, with fair representation from the major agencies. Leading banks, corporations, government departments and others attended.

The first speaker was Social Media Senior Advisor at Telstra – a real coal-face position. The last speaker was regional salesman for Dow Jones, Lars Voedisch (and former FH Singapore person!). In-between was yours truly!

Knowing many would focus on the tools and tips and case studies, I focused on the meta-trends (erosion of trust in institutions, explosion of publishing and thus the death of top-down communications). I said it would be a good deck for counsellors to use with their CEOs so they understood the framework for engaging in social media.

There was one reporter in attendance – Glen Frost from “The PR Report”. Also there was our new Account Director, Paris Brimo. I paired Glen and Paris so she’s now the “cover girl” for the next edition!

All in all a great way to spend the morning (and the better part of a day preparing the deck). If you need the slides they are here: http://www.slideshare.net/Wallyballoo