wallydownundy

There are so many useful platforms in social media it’s hard to keep track of what to use when. For the marketing professional, you may want a site that optimises your search engine, or something else that gives you good brand exposure.

Making the social media rounds this week is a wonderful chart put together by CMO.com. This is a group for Chief Marketing Officers and is laden with useful information and tools. The chart below can be downloaded as a .pdf file by clicking here: Social Media Landscape

Now you know that Twitter is good for customer communication, and Linked In is awful for driving traffic to your site. Who knew? CMO knew!

The downside of living in Australia is the Oscars are held during our work day. While North Americans are snug in their TV rooms we’re in our cubicles hashing out assignments. It’s the nature of our time zone. Yes, one of the penalties of living in the world’s most livable city is we’re always a day ahead. Alas.

Yet on Oscar night the torment is all the worse. In the Age of Twitter, every update was available on the instant. Even Associated Press couldn’t post wire columns fast enough to keep up with the flow from Twitter. Charlize Theron’s dress?

Cherryandjoy: Just had my fix of the Oscars dresses- Rachel mcAdams looked fab in Elie Saab but what was Charlize Theron thinking?!

When some favourite films were overlooked?

She_Beautiful: WHAT THE F**K?!?!?! HOW DID PRECIOUSNOT WIN?!?? Yo this s**t is fkn FIXED! Ugh! #Oscars -____-
(Apologies She_Beautiful as I have corporate minders to watch so I asterisked your post!)

AllisonWestover: Why Oscar chose “Hurt Locker” over “Avatar” http://twurl.nl/bjyzhk http://bit.ly/ZoPj1

And of course the after-parties!

muthafcknerica: I have 2 admit Grammy after partiesare awsome, but Oscar parties are fabulous. Vanity Fair party was breathtaking. #nocomparison

Now why did Vanity Fair misplace my invitation again? That’s 20 years in a row!

The Twitter posts came so fast and so furious it was hard to keep up. Near the conclusion I entered “Oscars” and a slew of postings came up. In under one minute and additional 28 posts were made on the same subject.

Of course it was hard to concentrate at work as colleagues screamed out “Jeff Bridges” or “Sandra Bullock” or “Up”! In the end the show has yet to start here in Sydney but I already know all the winners. I suppose getting a photo to go along will add the glamour to the clamour!

Or maybe not - Thanks E! Online for all the photos…

Today I received your bank statement. It was addressed to me, and it had my private, family company name on the top. After that, it had all your personal information.

I know you receive benefits from Centrelink, and that you shop on iTunes. Your medical coverage is with Medibank - there’s even your account number. You’re self-employed because I see the deposits of the client invoices, and the project descriptions. I know you live near Leichhardt because that’s where you buy petrol. When you were on holiday in Perth I know where you stayed and that you even got a traffic fine, which you paid on 23 February. I know where you grocery shop (Woolworths Leichhardt).

What do you know about me?

Last month St George Bank mailed the wrong personal banking information to the wrong customers. I got your statement. You have mine. See story here: http://tinyurl.com/ya54maf

But the bank cares. In their letter they said they’re investigating and will be certain this doesn’t happen again. They have a 24-7 dedicated telephone line. I called on Sunday at 12:00 noon - and was put on hold for 10 minutes (”Because your call is important”). When I asked who received my statement, the female operator started lecturing me that no one could tell who I was by my banking information.

Yet I know your wife is named Leanne - because when you made an Internet Withdrawal you wrote the memo that it was for Leanne’s hair products.

So tell me St George. I know this other person. I have their detailed financial history. You’ve made no effort to reclaim these statements and your bossy operator told me I needn’t worry. You’re taking this seriously. You’re conducting an investigation. Yet the front page of your web site gives none of that away - there’s no mention.

Great job St George. At least I know this statement isn’t for Westpac-St George CEO Gail Kelly. I don’t believe she received Centrelink payments. Nor would she like her personal information in another person’s hands. Just like me.

I need to hire good people and I need to hire them now. Australia is approaching technical full employment. That’s when anyone who wants a job is able to find one. There are always that cannot work or choose to lay low for awhile. The skills demand is even tougher in some technical areas of public relations (technology, healthcare, finance, digital). See the role we’re recruiting for now on Linked In.

Yet across the Pacific it’s bad news in America. Not only is unemployment static at just under 10%, the length of unemployment exceeds anything seen in recent history. NPR reports the average length is six months - with some reporting of a year or more without work.

The fall-out in America of long-term unemployment is going to be felt at the polls. Any government in power when the economy is down fares badly. In Australia we may be unhappy with elements of government, but since the economy is doing so well we’ll just leave the incumbents in power. Obama’s mid-term elections occur in November.

Will this be the “Change” he spoke so passionately about?

Poor Jothy Hughes. This “publicist” couldn’t get his client on national television. The firm bought gold, so Jothy arranged for actresses to pose as divorcees. At a staged event they would sell their wedding jewels and act excited by the value. Hooray for divorce!

But Jothy’s emails trying to tempt gold-diggersgold sellers were published. Now Jothy’s dodging camera crews in car parks and his employer refuses to acknowledge his existence. The story received national airplay in AUstralia on “Today Tonight” and “A Current Affair”.

A PR man’s worst nightmare? Maybe not.

One conspiracy theorist notes the responses and car park interviews are too polished. Was this guy caught out or stage managed? The crisis has forced gold buying parties into prominence never-before seen.

Now I know I’m supposed to be creative in my job. But it never occurred to me to fake a crisis in order to propel further media.

Is that what those Exxon Valdez guys were thinking?

Dear All,

Next week I am shaving my head for charity.  

The entire Sydney office has gotten behind “The World’s Greatest Shave” and, in my bravado, I volunteered to part with all my hair.  

Of course I can’t (and won’t) unless we reach our ambitious fund-raising target of $5,000. The entire office is out collecting. It appears they really want to see me bald!  

Could I kindly ask you for your contributions also? To make a donation please click here: http://my.imisfriendraising.com.au/personalPage.aspx?registrationID=337693. Please don’t be intimidated by my complete failure to raise funds yet. I registered this week!  I am happy and proud my nephew Dominic is a survivor of the disease, despite two rounds of intense illness.

Walter Jennings

Guest Author, Jarrod Baker here at Fleishman-Hillard Sydney - as published on Winter Games Connect

 Arguably Australia’s most prominent television channel and primary broadcaster of the Vancouver Winter Olympic games, Channel 9 has been hit with a blizzard of complaints over homophobic comments made by former CEO and Winter Olympic host Eddie McGuire. McGuire’s comments were made along with fellow host, Australian comedian Mick Malloy, following U.S. athlete Johnny Weir’s routine in men’s figure skating. McGuire and Malloy commented on Weir’s clothing, and used terms including ‘flamboyant’ and ‘in the closet’. 

Just moments after the exchange on live television, a wave of outrage flooded Twitter from thousands of angry viewers. Here are a few examples.

• @Shhhannon Just saw Eddie McGuire step in it with an inappropriate comment about a male ice-skater. Watch this space for controversy!
• @nilesedgeUgggh who let Eddie mcguire near the winter olympics??
• @chicachowCan’t decide what he finds more offensive: channel nine’s vaguely homophobic figure skating commentating or Eddie mcguire’s face.
• @ozreedgal: eddie mcguire has made a number of little digs about competitors’ s-xuality since I’ve been watching 2night. He’s obsessed #olympics.

The outrage continuesin the aftermath of McGuire’s comments, above and beyond the competition and Olympic stars. Currently a Facebook group, ‘Eddie Mcguire is ruining the 2010 Winter Olympics coverage,’ has some 11,000 members – a figure that grew from just 195 people after McGuire’s comments on Weir.

So what’s the latest? Eddie McGuire is currently being investigated by an Australian anti-discrimination board following an outpouring of emotion and official complaints.  As television coverage rolls on and McGuire presides over what’s been a fascinating spectacle, the spotlight’s not just on the games themselves, but also on Eddie. In this case although the media’s covering the Vancouver games, social media is covering the media!

by Jarrod Baker