wallydownundy

Poor Jothy Hughes. This “publicist” couldn’t get his client on national television. The firm bought gold, so Jothy arranged for actresses to pose as divorcees. At a staged event they would sell their wedding jewels and act excited by the value. Hooray for divorce!

But Jothy’s emails trying to tempt gold-diggersgold sellers were published. Now Jothy’s dodging camera crews in car parks and his employer refuses to acknowledge his existence. The story received national airplay in AUstralia on “Today Tonight” and “A Current Affair”.

A PR man’s worst nightmare? Maybe not.

One conspiracy theorist notes the responses and car park interviews are too polished. Was this guy caught out or stage managed? The crisis has forced gold buying parties into prominence never-before seen.

Now I know I’m supposed to be creative in my job. But it never occurred to me to fake a crisis in order to propel further media.

Is that what those Exxon Valdez guys were thinking?